Last updated: March 01, 2023
At Autocraft® Car Battery (“Autocraft®”), we respect the privacy rights of our online visitors and customers. This Privacy Policy outlines how we collect, use, share, and protect the personal information provided through our website and related services.
What Information We Collect
Autocraft® collects only the personal information necessary to deliver a smooth online experience. The types of information we collect include:
- Contact details such as your name, phone number, email and postal address. This allows us to fulfill orders, send correspondence and provide support.
- Account credentials like usernames and passwords. These are required to access member-only services.
- Demographic data including age, gender and location, if you choose to provide it. We use aggregate demographics for marketing analytics and improvements to user experience.
- Payment information like credit/debit card numbers, bank account details and billing address. This is collected only for purchases and securely processed by authorized third party services.
- Website activity data including pages visited, clicks, referring URLs and other analytics. We use this data collectively to improve our website.
How We Use This Information
Autocraft® uses the information we collect for purposes disclosed at the time of collection, and as described in this policy. We will not use or share your personal information for any other purpose without your consent.
Primary uses of collected information include:
- Delivering products or services purchased by you
- Sending order and delivery confirmations
- Processing payments, refunds, credits and other financial transactions
- Communicating about orders, products, services and promotions
- Responding to reviews, inquiries, complaints or support needs
- Conducting internal research and analytics to improve website and user experience
- Protecting against and preventing fraud, unauthorized activity and claims
- Meeting legal requirements for conducting business
When We Disclose Personal Information
Autocraft® does not disclose, sell or rent your personal information for marketing purposes unless you expressly consent to such sharing. We may disclose information in the following circumstances:
To service providers and business partners: Disclosure limited to information required to fulfill orders, provide services or conduct our business operations as described above. Examples include payment processors, vendors, technical support and delivery services.
To comply with legal requirements: Disclosure to government institutions, law enforcement or other third parties when required by legal process or laws.
In case of a merger or asset sale: Personal information may be transferred as part of business transition activities provided that the information is used only as described in this policy.
To enforce our rights: Relevant personal information may be disclosed to third parties in cases where it is reasonably necessary to enforce website terms and conditions or protect our intellectual property rights.
With additional consent: Other than the purposes above, you will be notified and have the option to consent before we share your personal information with any third party.
International Data Transfers
Autocraft® primarily stores and processes your personal information in the United States. However, we may transfer your information to service partners located in other countries. Any international transfers will comply with applicable data protection laws.
Data Retention And Security
We retain your personal information only as long as needed to fulfill the purposes outlined in this policy, unless a longer period is required by law. Autocraft® implements appropriate physical and technical safeguards to protect your personal information.
Despite best efforts, no security measures can guarantee against all potential security breaches, malware or technological flaws. We notify affected individuals and authorities in the event of a data breach as required by applicable law.
Third Party Websites
This Privacy Policy applies only to the Autocraft® website and services. Our site may contain links enabling you to visit other third party websites. We are not responsible for the privacy practices or content of these external websites. We recommend you review the privacy policy posted on any site you visit.
Children’s Privacy
Our website is not directed at children under the age of 13. Autocraft® does not knowingly collect personal information from children without appropriate parental consent. You must be over 13 to create an account or make purchases through our website.
Your Privacy Rights
At Autocraft®, we respect your right to access, amend and delete your personal information. You may opt-out of non-essential communications through your account settings or by contacting our support team.
We will also honor requests to delete your information, cease further collection or restrict processing as required by applicable privacy laws. Note that we may retain information as permitted or required by law, such as to complete transactions, enforce our terms, prevent fraud or abuse and meet legal obligations.
Changes To This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our personal information practices or relevant laws. We encourage you to review this policy regularly for the most up-to-date version.
How To Contact Us
If you have any questions or concerns about this Privacy Policy or our personal information handling practices, please contact us at:
Autocraft® Car Battery
Attn: Privacy Officer
5770 Brookpark Rd
Cleveland, OH 44129
[email protected]
At Autocraft®, we are committed to honoring your privacy rights and safeguarding personal information with care and integrity.